Dear Friends of Bluebird Fairies,
I hope this blog posting finds you in good spirits.
What does "Be Your Business Card" mean?
Last weekend along with hundreds of other women I attended Senator Leahy's Women's Economic Opportunity Conference down at the technical college in Randolph. As always, it was inspirational. The keynote was Mary Alice McKenzie. The end of the day activity consisted of stories by Vermonters that inspire us to "Change the Story" around economic equity for women.
In the middle of the day there were many, many workshops. As a young business owner, I attended one called "Pitching Your Story."
Right off the bat, the instructor said "Please do not pick a business name that you have to explain." Immediately my inner dialogue turned on and I decided to transform my business name of "Bluebird Fairies" into something that says what I do. "Be Happy" was all I could come up with.
At one point during my inner mulling, I thought about how much I like my tag line of "Earnest Little Drawings that Help You Do BIG THINGS"
My inner dialogue started to sing.
Then I heard the instructor say. "Basically you have to BE your business card."
I thought of the figure on my card and inside I implored earnestly. "YES! I can be my business card!"
Here he is: